Annika von Hofsten
CEO and software developer
Annika is the CEO of Meanwhile and the person who identified the need.
She has a B.Sc. in Engineering specializing in leadership, economy and
organizational development. She has many years of experience with
product development, management and B2B sales, as well as a dog owner
and trainer. She is sharing her life with a border collie called
Åska (meaning "Thunder" in Swedish) whom she often
takes out on adventures, training sessions and competitions.
+46 763 401512
Niclas Gustafsson
CTO and hardware developer
Niclas is the CTO of Meanwhile and the person who belived that there
is a technical solution to the need. He has a M.Sc. in Engineering
specializing in mechatronics and biomedical engineering. He has many
years of experience with product development, project management and
leadership. He has shared a big part of his childhood with dogs, so
although he doesn't have one at the moment he is a dog lover at
heart.
+46 738 027678
Åska the Border Collie
CIO (Chief Inspiration Officer) and product tester
Åska (meaning "Thunder" in Swedish) is the CIO, the Chief Inspiration
Officer, of Meanwhile and the dog who is the reason this idea is being
realized. She does not have a M.Sc. or B.Sc. in anything, but she has
a lifetime of experience in being cute, curious and hungry for
adventure. She spends her days together with Annika either running and
playing in the forest or training and competing in obedience and
rally-o.
Ninja Claesson
Dog behaviorist and dog trainer advisor
Ninja is a dog behaviorist and dog trainer at Hundvetare. She assists
dog owners with everything from training advice to addressing complex
behavioral issues. Additionally, she specializes in developing
individualized plans for owners and their dogs, focusing on achieving
a healthy balance in their daily life together. She has particular
expertise in various activities within scent work. Her own dog is a
trained detection dog, skilled in detecting spruce bark beetles.
Together with her dog, Ninja is helping forest owners identify
infested trees, which helps to prevent the spread of infestation.
Louise von Hofsten
Veterinary advisor
Louise is a veterinarian since several years, and is currently doing a Swedish specialist degree. She works at Blå Stjärnan Animal Hospital in
Gothenburg, one of Sweden's biggest animal hospital, where she focuses on emergency and critical care. Outside of work, she
spends her days with her clever and cute siberian cat Saga (meaning
"Fairy tale" in Swedish), teaching her tricks and have lots of cuddle
sessions. She has a great love for all animals and their wellbeing.
Founders Loft
Incubator and mentors
Founders Loft is the incubator that supports us through thick and
thin. We are their first PetTech company but they have years of
experience in guiding other tech start up companies towards success,
and put all their knowledge and heart into their mission. For us, they
are especially helpful with mentorship in business development, sustainability and
communication.